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Independent
Music Label

Cultivating Local Indie Music
Based in Ohakune, New Zealand

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What does a Record Label Do?

In a time of a proliferation of independent music, many artists choose to DIY the functions that the traditional record label has provided. At Carrot Junction our view is that every artist needs to make different choices on the cost/benefit of where they spend their resources and time, and who is the best fit for each function. The answer is different for every artist.
The record label functions can include:
• Artist Brand Development
• Press Kit development
• Artwork development
• Metadata production
• Release Strategy
• Release Plan
• Post-Release Strategy
• Distribution to stores and streaming platforms
• Manufacturing management and inventory control
• Online sales
• Marketing and Promotion
• Social Media management
• Playlist pitching
• Sync Licensing management
• Royalty management, maximisation and distribution

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Artists

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Contact

Growing Good Music
Ohakune, New Zealand

Do not email mp3 files, submissions must be links only

Music you should know

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Latest Releases

Indie Guy - Improved Vision EP

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Indie Guy

Indie Guy produces guitar driven indie pop music, with an irreverent vibe to his lyrics. His musical journey began at age 12 when he built his first electric guitar for a school project. He played in punk rock bands at high school and then started writing as solo projects.

Releases

Improved Vision EP

Jell

Jell, the stage name of Jellain Veron, is a Kiwi singer, keyboardist, and producer whose music fuses indie synth with darkwave electronic undertones. Originally from Montreal, Jellain was born French Canadian and later relocated to New Zealand, where she now crafts her own distinctive sonic identity.
Before moving to Aotearoa, Jell cut her teeth in Montreal’s vibrant music scene, performing as a DJ and lending her synth and programming skills to an 80s-style cover band. Her deep affinity for electronic sounds and moody atmospheres continues to shape her solo work today.
Now based in New Zealand, Jell has turned her focus to original material, creating immersive soundscapes that balance emotional depth with danceable energy. Drawing on a rich palette of analogue synths, haunting vocals, and digital production, her music channels both nostalgia and modern edge.
Jell is currently working on her debut album, bringing her unique voice to the forefront of indie-pop.

Releases